Google - 
Milan Design Week 2024

Milan Design Week is always a whirlwind of creativity and innovation, and this year, Google invited visitors to experience colour in a whole new light.

 

The 9,200-square-foot exhibition, called Making Sense of Color, welcomed over 8,000 guests on

a tour through the inspiration and design thinking behind Google's hardware palette.

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Conceived by Ivy Ross, VP of Hardware Design, and her talented team, the exhibition, developed in partnership with the arts and research lab Chromasonic, was designed to be a symphony for the senses.

 

Guests didn’t just observe color — they explored how colour influences the senses beyond sight alone, experiencing hues translated into sound, touch, smell, and taste.

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Amplify design developed and implemented the conceptual thinking behind the project to realise this truly beautiful installation.

 

Project for Amplify London