Jorga Smith-Nike Collab

Amplify partnered with Nike Women to create an immersive launch event for the Air Force 1 Sage Low, centred around a live performance by campaign face Jorja Smith. Hosted at Hoxton Docks, the experience invited a community of young women into a space that celebrated confidence, creativity, and self-expression.

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The environment was divided into a series of curated zones, each designed to inspire, excite, or encourage creativity. These moments allowed guests to move fluidly between performance, interaction, and exploration, reinforcing the campaign’s progressive and empowering narrative.

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A system of simple framed layers defined the architecture of the space. Transparent, softly lit fabric voiles introduced depth and permeability, balancing structure with a sense of femininity and lightness. The layered composition created a versatile backdrop for live broadcast moments, social content, and audience photography, ensuring the experience translated seamlessly both on-site and on screen.

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The result was a refined yet expressive spatial identity that elevated the product launch into a cultural moment—designed to be felt, shared, and remembered.

 

Project for Amplify London