Jorga Smith-Nike Collab

Amplify were asked to help Nike Women’ launch their new Nike Air Force 1 Sage Low sneaker with an event and live performance from the face of the campaign, Jorja Smith. Young women were invited to a live performance at Hoxton Docks where they could also engage with zones designed to either inspire, excite or to encourage creativity.

 

Simple framed layers with transparent lit fabric voiles gave a sense of structure with a hint of femininity, creating a great backdrop for live relay and audience photo opps’

 

Project for Amplify London