Footlocker - TNO Collab

Within the experiential retail landscape, Footlocker were looking to collaborate with local brand and artists for an installation in their Amsterdam store.

Step forward streetwear brand TNO – The New Originals.

TNO were invited to design a limited edition version

of the iconic stripped Footlocker jersey as part

of a competition activation.

As an in-store back drop we designed a series of fret cut rigid cardboard scenes to form cartoon storyboard environments with product displays and storytelling opportunities.

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Project for Amplify London.