Wella - Hairworld

For the first time P&G looked to showcase its major hair brands of Sassoon, Sebastian, Wella, Kadus and Nioxin at Hairworld.

 

A multi-projection main stage formed the backdrop for a series of workshop, catwalk and choreographed events, The perimeter of the 3500m2 stand housed consumer experiences of new product and brand innovations.

 

Project for JMW London